Becompanycause you are the face of your company, developing your personal brand is essential. Discover 15 ways to boost your personal brand on LinkedIn.
When it comes to marketing themselves, digital marketers must be strategic.
It’s easy to spend so much time concentrating on your business that you neglect your personal brand.
But keep in mind that you are a direct reflection of your company.
Because you are the face of your company, developing your personal brand is essential. Creating a rich personal LinkedIn profile is one approach to do so.
Discover 15 ways to boost your personal brand on LinkedIn.
1. Optimize Your Profile for Search
Because LinkedIn is both a search engine and a social media platform, the phrases you use are extremely important.
When potential clients or employers search LinkedIn, what keywords do you want to be found for?
Use those keywords in your headline, job title, summary, and job descriptions.
The phrases you use can make the difference between your profile being found and being invisible.
2. Approach LinkedIn Like a Living Resume
You can’t just put your LinkedIn page up and forget about it.
When you change jobs, present at a conference, publish a new article, or enroll in a new course, you should update your profile.
Consider LinkedIn to be a living resume.